Church Communication: Posters

Anything that makes your church look cluttered and dated is a bad idea.

This is the saga of posters in church.

Rules and Regulations – This has been a theme of almost every communication post that I’ve written.  Once a communication tool has proven to be effective – everyone will want to do it and as much as possible.  This ALWAYS hurts communication.  It basically renders that communication vehicle useless.

The problem with posters are that nobody wants to see posters everywhere.  I’ve been in churches that had posters on every wall.  All different color schemes and logos.  All different levels of quality from handwritten to a professional designer.  Not only does this hurt communicating events/programs with people, it makes the church look bad to visitors.

So you could…

Not allow any posters – this isn’t a terrible idea, but it will probably make a few people upset.  It may not be worth the battle.

Have a designated area for posters – We will only put them in these areas.

Have a timeline for posters – It’s October you really don’t need a poster promoting your Christmas event yet.  3-4 weeks before an event is ideal.

Quality control – No handwritten posters.  All should be professionally done unless it is an emergency.

Designate them to age graded areas – Maybe not have any in your foyer area, but several in the student center.  You might not want any in the coffee area, but lots in the kid’s zone.

Posters can help us or hurt us in communicating church events.  Like with any other form of communication it comes down to strategy and quality.

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